In 2020, I embarked on a journey with Fintern as a UX & UI Design Consultant, bringing my B2C experience from Habito.
Collaborating with a diverse team of experts from McKinsey, EY, Bank of America Merrill Lynch, HSBC, and XiaoMi, our goal was to make affordable loans more accessible through an intuitive front-end user app.
This transformation aimed to streamline the loan management process and leverage open banking.
Today, Fintern is known as Abound.
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Our mission was clear: create a user-friendly app for loan management, harnessing open banking and AI to enhance accessibility and decision-making.
We sought to simplify the loan process, reduce data input, and deliver a seamless native app and marketing site.
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Our collaboration thrived on the diversity of our team and my B2C background.
This blend of skills enriched our design approach.
Swiftly, we crafted prototypes to validate our ideas with real users, keeping them at the heart of our design process.
Building on Fintern's initial wireframes, we envisioned a user-friendly journey that simplified loan customisation, form design, and open banking connections.
Prototypes were meticulously developed using Figma, bringing the product to life for real user testing.
Our focus areas included loan customisation, optimised data input, and seamless open banking connections.
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User Adoption: The app achieved over 10,000 downloads on Google Play with a remarkable 4.3 rating and over 20,000 downloads on the Apple App Store, boasting an impressive 4.6 rating. These numbers reflected the app's success in delivering value to users.
Positive Fundraising Impact: During fundraising, our app's UX and visual design received acclaim as significant contributors to the positive response. This recognition reaffirmed the impact of our design on the business.
Data Exploration and Insights: Our app design introduced delightful ways for users to explore real-time financial data, cashflow trends, spending behavior, and affordability assessments based on open banking connections. These features empowered users to make informed financial decisions effortlessly.
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The work with Fintern (now Abound) was marked by innovation, collaboration, and a deep commitment to improving the accessibility of affordable loans.
We successfully created an intuitive front-end app that resonated with users, achieved strong adoption, and positively influenced fundraising efforts.
Our design leveraged open banking to provide real-time financial insights, empowering users on their financial journeys.
